Sales lead for C-Level – individual or company that is potentially interested in a particular product or service.

Active C-level lead generation is an important aspect of the activities of marketing departments. The entire process of acquiring and managing leads is aimed at converting consumers’ interest in a company’s offer into concrete purchasing decisions.

The main advantages of generating sales leads are:

-grow the effectiveness of marketing and sales activities,
-increase the number of C-level meetings (only)
-we reduce advertising and promotion costs,
-automate the process through meetings and relationships